Auto brands are always trying to form strong connections to the demographics which provide them with consistent and valuable business. That is why for the past 29 years, RAM has been awarding scholarships to members of the Future Farmers of America. To date, RAM has donated over $600,000 in scholarships to lucky young men and women who are pursuing a degree before working in the agriculture industry.
Farmers are some of RAM's best customers because they know the value of having a high-quality pickup in the driveway like the RAM 1500. Just this year, over 6,000 Future Farmers of American have applied for RAM Truck scholarships. Only a select few were chosen to receive them. Awards are given to those young people who demonstrate great merit, leadership and have a strong presence in their local agricultural community.
RAM Truck Brand Director, Robert Hegbloom, spoke about the scholarship program, saying, "Ram has supported the FFA for more than 60 years, as we understand the importance of providing opportunities for current and future leaders in agriculture. Ram Trucks fit the lifestyle and culture of FFA members, and we continue to work with our local dealerships to support and build our relationships with the organization."1
We are proud to be representatives of a brand that gives back to the same people who keep them in business. If you are a farmer or just someone who appreciates the power and utility of a new RAM truck, then make your way to Lithia Chrysler Jeep Dodge of Santa Fe today. You can test drive any of the great pickups we have in stock, and even visit our repair and service station for any of your auto maintenance needs. Located at Cerrillos Rd. Santa Fe, NM 87507, we are always ready and willing to answer any questions you may have.
Source: 1http://www.prnewswire.com/news-releases/ram-truck-brand-awards-scholarship-funding-to-future-farmers-of-america-members-207362541.html