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Auto brands are always trying to form strong connections to the demographics which provide them with consistent and valuable business. That is why for the past 29 years, RAM has been awarding scholarships to members of the Future Farmers of America. To date, RAM has donated over $600,000 in scholarships to lucky young men and women who are pursuing a degree before working in the agriculture industry.

Farmers are some of RAM's best…

There has been a lot of talk recently about the next incarnation of the legendary Jeep Wrangler which is due out sometime next year. In fact, the brand recently released five different concept vehicles, each with unique technology that could eventually end up on the production model. Recently we were privy to an interview between the gearheads at BoldRide and Jeep CEO, Mike Manley, as they discussed what it takes to get a new model…

Here at Lithia Chrysler Jeep Dodge of Santa Fe we get really excited when we hear about the possibility of a new RAM truck being added to its already stellar lineup.  As you can imagine, we could hardly contain ourselves when we found out that the American brand could bring a specialized off-road truck to production.

Sometimes it can be difficult to start the car buying process.  With so many options out there on the car market, people can have a hard time deciding what to test drive first (although you can't go wrong with the new inventory here at Lithia Chrysler Jeep Dodge of Santa Fe!).  Today we'd like to share with our blog readers one simple question that could help you narrow down the field: What's your name?

There's always plenty of buzz surrounding each impending lineup of new Chrysler vehicles, but this year's seems to be especially noteworthy because of rumors about the redesigned 200 sedan.  2014 could be a major model year for this popular car.

As many of our customers in the greater Santa Fe area know, it can be really difficult to part with a Dodge vehicle that you've come to really love.  It's a feeling that is shared by Chrysler CEO Sergio Marchionne, but at least he's giving up his beloved Challenger SRT8 for a very good cause.